Sr.CR! is a project of lifestyle and urban expansion with brand name,with an attitude and personal view of urban activism.
It´s inspired by big cities nowadays life, skateboard, hip-hop,black film, old-school culture, do it yourself, basket…
It has reminiscences to the first companies of skate and street wear,it´s an independent movement inside a community and culture that´s born on the street.
Sr.CR! is produced in limited editions, taking care of details and quality,in fact, most of the clothes have a specially pattern design for Sr.Craneo Character Co.